How Much To Tip Amazon Fresh Delivery – During the COVID-19 pandemic, grocery delivery has appeared to many consumers as a safer option than going through stores, putting enormous pressure on grocery stores to greatly increase or expand delivery and curbside gathering. Fortunately, many stores had already increased delivery before COVID hit. In 2017, Amazon made big waves by acquiring Whole Foods, using the chain’s distribution network to expand delivery. Target, Walmart, and most major supermarket chains have moved to catch up, worried that the 1,000-pound delivery gorilla will win big chunks of their market share. And spur new investment in, and partnerships with, your-goods outfits like Instacart.
In this area there are still many ways to order grocery deliveries. Most large chains—including Acme, Giant, ShopRite, Walmart, Wegmans, Weis, and Whole Foods—run their own delivery operations. For many of these companies, shoppers can also place orders through Instacart or Shipt, third-party sites that use their own gig workers to pick up and deliver groceries. In some smaller chains and independent stores, third-party apps are your only options.
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Consumers aren’t avoiding the aisles like they did in 2020, but the pandemic has brought a new set of shoppers hooked on online grocery shopping for good. If you find going to the grocery store a chore and a hassle, getting your avocado, Doritos, and whatever else isn’t delivered is probably a nice time-saving option for you. And these services are of great help to those who cannot reach the local markets due to physical disabilities or lack of transport.
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Anyway, in most stores, getting groceries involves sending someone else up and down the aisles to pick up your stuff and then bring it to you. This means that most consignment businesses are just transferring the work of shopping from you to someone else—and someone pays for it. In some stores, the extra costs for delivery are very small (just a few dollars per order), but in others we have found that many consumers are paying large premiums to skip the store.
In some stores, we found that groceries delivered cost about the same as if you had delivered them yourself. But we discovered that some delivery options added $40 or more to our order, even before we added a tip. (Please tip; order-fillers and drivers are paid little and rely on gratuities.)
The table below reports how the grocery delivery services we evaluated compare for price. We bought each option using our market basket of 154 items (the same list we used to compare in-store prices in conventional supermarkets). We then compared the prices we collected from delivery services to those offered in-store at the Delaware Valley area brick-and-mortar stores we surveyed. The chart reports how much our illustrative family of four spends with each of the grocery delivery services for an order worth $250 at an “average” grocery store.
All of the delivery services we checked have annual fees, delivery fees, or service fees. Some also mark up the prices offered in stores. How much more you will pay for delivery depends a lot on the stores you shop at and which service you use.
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Many of the options raise your costs by charging high delivery fees; some charge $10 or more per order. With most, you can pay a membership fee to get unlimited free deliveries or pay lower fees per order; if you order often, you save by joining. (In our cost comparisons, we assumed that our customer would place 36 orders per year and would choose the least expensive option for delivery fees; for services that offer an annual membership, we divided the annual fee theirs by 36 and added to the order total.)
We also added a $25 tip to our hypothetical order for each delivery option. If this is less than you suggest, then adjust our estimates accordingly. Some services accommodate tipping better than others; in short, there is no way to do this while ordering, so you have to throw in cash.
You can see that sometimes there are no big cost consequences for deliveries vs buying it yourself. Putting aside the $25 tip, the added cost for delivery was only about $3 for Acme and Target and $5 for Walmart if we ordered using their own dedicated services.
But with some delivery options, markups and fees added $40 or more to our totals. Using Instacart to shop at McCaffrey’s costs us $70 more than what we pay at the store, plus tip; placing our order at Lidl via Ship cost us an extra $60, plus tip.
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The total cost of our delivery order, including groceries, fees and tip, ranged from a low of $213 at ALDI via Instacart and $238 at Walmart to a high of $363 when ordering from McCaffrey’s via ‘ Instacart.
The least expensive delivery option, in terms of added fees, was ordering directly through Giant: It charges a flat delivery fee of $7.95, which you discount if you schedule the drop off at non-peak hours. peak.
Our largest cost increases have generally been due to markups on store prices. Although many stores charge the same prices for groceries whether they are sold in their brick-and-mortar stores or delivered, others add markups for items shipped to you. For example, ordering from Lidl through Shipt added about 26 percent to our grocery bill; using Instacart for our Giant order tacked on a 17 percent markup—and, again, that was before adding in Instacart and Shipt fees and any tips.
Instacart and Shipt are listed multiple times in our price comparison because they let their customers choose among many different chains where they send their shopper drivers to find items you ordered, check them out and bring them to you. So with Instacart you can make one order to Wegmans and one to Costco (each trip counts as a separate order).
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Instacart and Shipt partner with many grocery stores, and Shipt is owned by Target. When you order through these services, the store staff in some stores do the shopping and the third party service takes care of the delivery only. Other stores simply allow Instacart and Shipt workers to shop for customers.
With most delivery options you can sign up for an annual membership and get unlimited unlimited deliveries or pay reduced delivery fees.
Instacart memberships cost $99 a year; she also charges a service fee for each order (not a tip, that fee goes to the company). For our $250 order, Instacart’s service fee was normally $10, and goes higher if you don’t opt for its annual membership. In some stores you will also pay large markups on items when you order through Instacart.
Shipt also offers a membership for $99 a year, but unlike Instacart it doesn’t charge additional fees for each order. But, like Instacart, you want to watch for big price markups.
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To get orders from Amazon Fresh or Whole Foods, you need a Prime membership ($14.99/month or $139/year), but there are no additional fees per order.
Except for some Amazon Fresh orders, stores and third-party delivery services send their staff to local grocery stores to peruse the aisles, select the items you order, and then bring them to you. —hardly an efficient operation. While these workers can move faster than you can (it helps that they’re working from a limited, organized list and don’t bring kids to the herd), those added labor costs mean higher bills for you. But for most shoppers, grocery deliveries are about saving time, not money.
Online ordering requires more forethought than popping into a store on the way home from work and requires more planning than wandering aisles and throwing what looks good into a cart. And while with most delivery services you don’t have to be home when your order arrives, you’ll still want to schedule your orders to show up at a convenient time to make sure the stuff yours will not melt, fade or disappear.
Building lists of products you often buy makes online shopping a much more efficient part of the process—just pull up your list and click the things you need—but that list building is, at least at first, annoying.
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While we’ve found that store inventory technology has improved drastically over the past few years, searching for items on many sites remains incredibly frustrating. For example, searching for “Brussels Sprouts” in some stores did not return any results; we also found zero hits if we searched for “Gala Apples.” But if we used the inappropriate “Brussel Sprouts” or just “Apples,” bingo!
Our researchers were also annoyed by Instacart and others that made them scroll through sponsored items, featured recipes, and “what others bought” before they could choose the things they actually wanted.
On most sites, item descriptions are too vague. Were we buying a pound of jalapeños? One pepper? A big bag of them? Often there was nothing to indicate what we would get.
Worst of all, we were often confused by the snail-like speeds of many websites. In some cases, it would have been faster to run to the store than to look at pages that were slow to load for hours.
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On the other hand, one plus of online shopping is that it drastically cuts back on impulse purchases. And, again, once you’re organized, delivery services can save you time.
Some stores offer online ordering with in-store pickup. You still have to do the planning and making the list but you can check the quality of the product and
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