When Did Ram Leave Dodge – Dodge has been making trucks since 1917. For 98 years, Dodge Ram dealers have been providing trucks to hard workers who are on farms and ranches, prairies and docksides, oil fields and soccer fields. They are part of the American landscape.
While the Ram has been part of Dodge’s history since the 1930s when they began putting the Ram Head logo on their trucks, it wasn’t until 1981 that the ‘Ram’ name was associated with Dodge.
When Did Ram Leave Dodge
Since then, RAM trucks have been a huge success for Dodge and the two names have become almost synonymous. approx.
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The Ram hood ornament was originally used as a hood ornament on Dodge trucks starting in 1933 and lasted until the 1950s to symbolize strength in their rugged construction. Then, by the 1950s Dodge stopped using the ram hood ornament.
It wasn’t until Chrysler president and CEO Lee Iacocca, who along with his marketing team, decided to revive their old mascot. In 1981, the ram was added back to the hood in time for the announcement of Dodge’s first generation of ram trucks.
Donning the Ram head as its logo on its nameplate, the Ram head has served as its name for four decades.
Dodge Ram and I have something in common, we were both growing up and coming of age in the 1980s. To me, 1981 doesn’t really seem all that long ago. In fact, I’d say your average Dodge Ram driver has clear and vivid memories of 1981.
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This was the year Ronald Reagan was inaugurated as President. Prince Charles and Lady Diana were married. Walter Cronkite ends his 19-year run as your TV anchor on CBS and MTV.
Even though my main means of transportation was my Huffy ten speed bike, I remember having a few crushes on the guys who drove pickup trucks.
Ram pickups were so big for how small I was. I needed help getting into them. They were influential to me and it made the guys who made them so dreamy.
In 1981, Ram had two drive options: D or W. The “D” stood for two wheel drive while the “W” stood for all wheel drive. There was a 150, the smallest of which meant it could carry half a ton, a 250 that could carry three-quarters of a ton and a 350 that could carry a full ton.
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There were a few different cab and bed configurations, but mostly those were your options. Any amount of luxury like air conditioning was only offered in your top trims.
The second generation of Dodge Ram trucks was introduced in 1994. It was a brand new Dodge Ram. With its powerful engine, tough looks and car-like drive, it became an instant hit.
Even Chuck Norris thought it was great. Let’s not forget that television gold was made when Chuck Norris drove a Dodge Ram 1500 in his hit series “Walker Texas Ranger” in 1995. There are a few things that would explain how awesome this pickup is if Chuck Norris is driving it too.
There were labeling changes: 150 (half ton) now became 1500, 250 became 2500 and likewise 350 became 3500. Even though it is a small change, this extra zero does a lot to change not only a number but also a concept that is now stronger and stronger. This was a smart change for RAM.
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Trim levels were also changed. There was also a LT, ST and luxurious Laramie SLT, including a basic work spec. Using the same setup as with all the trims, the work spec trim was bare bones; Perfect for a fleet of trucks.
The LT and ST came with a few extras, but it was the Laramie SLT that was now stacked with extra luxury. Moving forward with time, the center console/arm rest was now large enough to store your laptop.
Engines became more powerful, as well. V6’s and V8’s powered these beasts, offering turbocharged as well as HEMI. There was also a V10 that became available with 300 horsepower and 450 lb/ft of torque. Again, Chuck Norris drove a ram.
Leading the pack in safety features, the Ram 1500 and 2500 models become the first full-size pickup to offer driver side airbags as well as four-wheel ABS.
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1997 Dodge Ram added extensive refinement to its full-size trucks offering leather seats, wood trim on the doors, a stereo as well as a cassette and CD player. Finally, I could listen to the Chumbawumba CD.
By the 2000s RAM had improved the suspension, handling, steering and braking systems, improving the ride quality. The 2002 Ram’s total redesign was well received because it kept the “big rig” style of the bed that pickup enthusiasts fell in love with.
While the technology was catching up, so were the demands of the drivers. Pickups were becoming ‘fashionable’ in some brands, while others, RAM, stayed true to the cause.
However, the market was demanding full-size trucks with the latest technology, superior performance, and they wanted them to look good. Edgier styling with a laundry list of amenities was priced and sold accordingly. The Dodge Ram delivered and sales soared.
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By the late 2000s the economy began to slump and when another recession hit, sales fell once again. Jobs were lost and people could no longer afford luxuries like top trim model pickups.
While Dodge Ram was impressed, like everyone else, they saw it as an opportunity to redefine themselves.
Although it was decided in 2009 that the division was coming, it was announced in 2010: Dodge would no longer be part of the RAM Truck division. They were separating.
The decision threw a lot of people for a loop, which isn’t always a good thing for a loyal customer group like pickup owners.
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There were a few reasons for the split. First, as everyone was coming out of the 2008 recession, they realized that the Dodge Ram name was still going strong.
Even though they were in recovery mode, people are fiercely loyal to their truck brands. Chrysler had to rely on it. The strength of the Dodge Ram nameplate really helped save them.
Because of this, they had the equity to separate the names and allow the two to be separate but strong alone. RAM will remain the name of their pickup line. The Ram truck was missing nothing but the “Dodge” from its name.
They were still a Dodge product, but now the “Dodge” name could focus on a new identity. The Dodge name may now be useful for its power vehicles: Charger, Challenger and Dart.
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While the transition wasn’t seamless for the Dodge, it was practical for the RAM. Since they were still part of the Dodge company, saying the Dodge Ram wasn’t a big deal and it still isn’t.
RAM didn’t need a complete rebrand, so many people were undeterred. As long as they can still produce the same quality truck that Dodge Ram was known for, they will keep their loyal fans.
Ram noticed a difference, however: their buyer had changed. This new buyer, coming out of the same recession, was now the focus; Aware of what they need. Fuel economy, performance and power were priorities.
Ram returned to the top in 2013 and 2014 and was named Motor Trend’s Car of the Year.
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RAM Trucks has seen a lot in its 34 years. They have grown and changed over time. They have left home and done well on their own. The RAM 1500 is a benchmark for durability, technology, performance and industry leading features. Learn why some years of the Ram 1500 are better—and some worse—than others.
The Dodge Ram 1500 has been a fixture on America’s highways and back roads since 1981. While the brand has been enduring, not every model year has offered a truck tough enough to withstand the daily trials of visiting the lumber supply yard or dropping off the kids here. day care
Since many people who buy light-duty pickups are using them as daily drivers and family wagons, Ram has upped its game and added the latest in driver-assistance technologies to the 2019 Ram 1500. However, it seems that they did not solve all the problems. Tweaks before they hit the factory floor. This is possibly the Ram 1500’s worst year ever.
There have been 21 open recalls and 413 complaints filed with the National Highway Traffic Safety Administration (NHTSA) this year. For any vehicle that’s only been on the road for two years, that’s pretty awful.
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Problematic systems run the gamut. Cruise control cannot be turned off. Loose ground can cause the power steering to go out. Seat belts may not tighten tightly. The gas recirculation cooler on the 3.0L diesel can actually cause a fire. A weak windshield wiper arm can break. It’s almost as if Ram had already fired his quality control department
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