How To Advertise An App – It can be difficult to promote your app in the mobile marketplace. As each year goes by, there are thousands of apps added to the several thousand other apps currently available in the Apple Store and Google Play Store. The number one mistake an entrepreneur makes with their newly launched mobile app is failing to promote it because they don’t know how to promote an app.
You could create the best designed mobile app in the world and launch it in both app stores. But it doesn’t matter if no one knows it exists. Therefore, before launching an app, you need to establish an app marketing campaign and spread the word to other people who might be interested in it. Therefore, your development process should include a mobile app marketing plan at some point down the line. This is just as important as coding, testing and designing your app.
How To Advertise An App
The easiest way to market your app is to use an app promotion agency. These companies can implement an app marketing strategy specifically for your app product. Not only will they develop a business and marketing plan for a mobile app, they will also keep track of user feedback. Just be prepared to spend extra money for these services if you have it and maybe attracting investors will be a good move. Otherwise, you should handle the app promotion without paying for help. Below are some helpful tips on how to promote an app.
How To Market Your Android App For Free?
If you want a lot of people to download your app in the first week after you launch it, then it will take more than just innovation. While you are in the process of developing your app, you should already be starting a marketing campaign. That way you will have gained a loyal user base before the app is even released. Basically, you shouldn’t plan a mobile app marketing strategy at the same time you start planning the app itself.
You need to create a business plan before you start developing your app. This plan will outline everything about the app, such as its purpose, compatible devices, app monetization model, target audience, competition and market segment. To find out all this information, it will require extensive market research on each issue. Based on your findings, develop your mobile app marketing strategy around them.
Your target audience represents the specific group of people who will use your app. This group is identified by their behavior, demographics and lifestyle. Use this information to create a user model and then create an app that revolves around it.
There are many monetization models you can use for your app. You can have people buy the app for one fixed price. Either that or you can have in-app purchases or in-app advertising while you can download the app for free. New entrepreneurs will find more success publishing a free app because it will get the app more attention while testing the market. You can always release an update to the program that puts your ads in it.
How To Market An App: 6 Strategies To Get Your App Discovered
Many developers forget how valuable a website can be to them. It is a fabulous way to promote an application. Although app stores will have a description of your app product, a website will leave you even more space to provide detailed information about it. You don’t need to create a big website either. Just design a small microsite that has an attractive landing page. Then include links to the app’s Google Play and Apple Store pages. If you haven’t launched a program, put a sign-up form on your website so users can send you their email contact information. Keep your landing page as informative as possible so that it lists the best features of the app. That way, every visitor to the page will understand how your application works and what purpose it serves.
A great marketing solution for your app is storytelling. Many startup entrepreneurs create blogs that tell the story of their product. This story should include your inspiration for creating it, the challenges you faced along the way, and how you overcame these challenges. By doing this, you will establish an emotional connection between you and your app users. At the same time, they will be notified of future updates.
Your blog should be integrated with your social networks like Google+, Facebook and Twitter. This will help even further with app marketing. Just make sure that your blog articles are attractive and interesting enough that people want to share them with their friends on social networks. This will give your app product more word of mouth promotion. And, of course, good search engine optimization strategies for your blog will increase your chances of getting more organic traffic from search engines like Google. Your website should have a responsive design so that it is compatible with mobile devices, laptops and desktops.
A good blog example is from the personal finance service Mint. Because they used original content, more users engaged with the site. Now they are one of the top blogs for personal financial services on the internet.
How To Promote Your App
Email is still a powerful marketing tool for promoting an app whether it’s pre-launch, post-launch, or both. EmailMonday published a research study that showed that mobile devices were used to open 45% of all emails while mobile apps were used to open 33% of them. Over the last 3 years, these percentages have grown 180%. Therefore, it should come as no surprise that revenue for mobile apps is increasingly generated from email sales links and downloads. Up to 20% of all app-generated revenue is via email.
You need to create pages for your business on all major social networks such as Linkedin, Facebook and Twitter. Another idea is to sign up for an account on Quora (the Q&A site) and talk about your company’s experiences in threads that have relevant topics.
Once you’ve created these social media pages, you’ll want to join relevant groups on Facebook, LinkedIn, and Google+. These social networks have many different groups related to the technology industry where you can communicate with other entrepreneurs and software developers. This will help you learn new things about the industry and maybe even help you establish partnerships as well.
If you want to get technical tips for Android or iPhone, there are many reputable developer communities like XDA Developers and iPhone DevSDK. The developers in these communities are surprisingly open to sharing their knowledge and experiences with other people. If you present something to these developers that appeals to them, they could help bring free word of mouth traffic to your product page.
How To Promote An App: Marketing Guide
This is a very strong tip on how to promote an app. Write a press release and integrate a clever argument into it. Contact various tech websites, journalists and bloggers and give them a copy of your video sales demo and free exclusive access to your mobile app. This will give your app product as much attention and hype as possible. Then you can launch your app after it has already received a lot of attention from people.
So, which media will want to publish your story? This is the question you need to answer. You can start by creating a list of the best websites and blogs that are related to your niche. Use Alltop or another ranking site to help you find these blogs and sites. Choose a category and then you will find which sites write about applications similar to yours. If you choose big media sites like Mashable or TechCrunch, don’t expect them to write about your product right away. However, there are other reputable blogs and websites that might if you can pick the right ones and provide them with a good story. The best way to start is on smaller blog sites and then move up as you gain popularity.
After you release your app, you should continue to communicate with all these different media. That way, whenever you have updates or new achievements to announce, they’ll also publish a story about those. This is the first part of our guide on how to promote an app. The second part of the app marketing guide is ready to read!
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How To Market An App Before Launch
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