Jewelry Stores In North Carolina – Internet address: baileybox.com; Owner: Clyde and Jane Bailey. Established: 1948; Special Place Opened: 1994; Last Renovation: 2014; Showcase: Artco; Area: 11,000 square feet; Employees: more than 21 full-time people, more than 21 part-time people. Top Brands: David Yurman, Ippolita, John Hardy, Marco Bisgo, Elizabeth Luck, Temple St. Clair, Mikimoto, Takuri, Phillips House, Armenta, Pandora, Alex and Annie. Twitter: 752 followers; Facebook: 9,867 likes; ALEXA GLOBAL RANK: 1, 687, 885
Years ago, when a local businessman warned young Clyde Bailey Jr. that he couldn’t be all things to all people, he wondered, “Why can’t I?”
Jewelry Stores In North Carolina
Billy thought about it for a moment and asked if he could be the most to the most people.
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The history of Bailey’s Fine Jewelry began in Rocky Mount, NC, with Clyde’s parents, “Big Clyde” and “Mama Ann” Bailey in 1948. Bailey is now entering the third generation of the family business with Terry and Marcy Bailey and their brother. Husband, Doug Morgan.
His parents’ first store was only 11 feet wide, says Clyde Bailey, who marvels at how the business has grown from such a small space to five stores, including a flagship store that recently expanded to 11,000 square feet and became the largest Jewelry has become. store in North Carolina, as well as his pride and joy.
Billy wants to open the doors to his showroom and invite all of Raleigh to dance, hug and generally celebrate life’s special occasions. He does not want anyone to be left out. He is not looking for his position.
So, while other jewelers she knows have ditched giftware because it took up too much space, Bailey took the opposite route.
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“I don’t disrespect what they say – I think they’re great business people and I don’t think I’m a great business person – but I’m very good at listening to what people in the community want.” Billy says.
They want to celebrate each of their special occasions in a place that makes them happy.
I wanted to think of more reasons to come to Bailey’s. “There are no fewer reasons, and that’s why we thrive,” says Bailey.
Although the store is extensive, it is not overwhelming, as the Baileys themselves designed the layout and divided it into sections or layouts.
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The center islands are dedicated to designer brands. Fashion finds are front and center. Diamonds and gemstones sparkle in 65 linear feet of space. There’s even an estate boutique where jewelry is displayed in frames inspired by the samples used in Bailey’s original store.
One goal was to make the space feel fresh, light and airy to appeal to millennials. For example, the bridal gallery is white instead of the traditional brown.
Other new home features include a children’s playroom with video games, movies and toys, a coffee bar and an ESPN gym.
Billy thrives on the buzz of activity in his store. Between the staff and the customers, there may be 100 people in the store at the same time on any given day.
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We are not a slow shop. We are moving and moving. I have a philosophy that my son likes to remind me of – I believe in five quick nickels in a slow quarter. I don’t want to wait for that customer who walks in at 2pm. And makes a big purchase. I prefer to be a part of five happy occasions. We want action, and that requires a lot of people in the store.”
Bailey refers to the sales floor as the dance floor and the customers as dance partners. “We get out on the dance floor and find a dance partner. Every day is serious. But we don’t have to be serious about it.”
We might start singing a song in the store – Martha and the Vandellas or Diana Ross. A few sales girls may enter the scenario with arm movements and lip syncs. Supporters join in and say, “Man, I’ve always loved that song.” Music is part of this commotion. And it’s not so low that you have to stretch your ears and turn your head towards the speaker to tell if it’s the song you think it is.
“It’s part of the character of the store. Our people are professionals, they know their stuff, but we do it in a relaxed environment.
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1. Doorman. Known as the master orchestrator of the experience, the concierge is more than just a greeter. On any given day, 26 to 28 employees are on the floor. The “CEO” reads the mood in the room and steps in if customers are being ignored. He also follows up with all customers who leave, making sure their experience was exceptional and, if not, resolving issues immediately.
2. Recruitment for the heart. “We hire happy hearts and big, warm smiles,” says Bailey. This is the special ingredient that allows us to create BEE, the extraordinary Billy experience. You can teach someone a skill but you can’t change a heart. We will interview five times to make sure before hiring. I don’t want to be official; I want to be friendly. I want to know, “What do they want most in life?” “If they’re going to come on board, we’re a family business and they’re going to be an extension and part of our family.”
3. Call me Clyde. “I’m Clyde. I’m not Mr. Bailey. And I want colleagues to say, I work with Clyde. I work with Billy, not say, I work for Clyde Bailey. Each of us is a stakeholder in this “We are a transaction. We want everyone to enjoy happiness, satisfaction, and purpose.”
4. Communication strategy. The five stores work together because the managers are in touch. Every day, each store has a meeting to share information and celebrate successes. Once a week, there is a conference call between store managers. Once a month, managers gather at the company office. And once a year, there’s an executive retreat.
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5. A mobile phone message. A car wrapped in black and white stripes with a red bow on the roof, known as the Billy Box Car, drives around town promoting the store. Billy says that the Billy box itself is a symbol of love and luxury.
Clyde Bailey: “I wake up almost every morning and say to myself the same thing I said to myself in my early 20s: ‘Today I have the opportunity to make someone happy. “Two people give their lives to each other and I will be a part of it.” This is something to look forward to.”
Eileen McClelland is the editor of INSTORE. He believes that every jeweler has a cool power inside.
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