How Much Money Did Pokemon Go Make – Pokemon GO from Niantic has seen its best calendar year yet after generating $1 billion in the first 10 months of 2020 alone, Sensor Tower Store Intelligence estimates show.
Still wildly popular, the iconic location-based title launched in July 2016. It was steadily rolled out worldwide, garnering mainstream attention and more than $832 million in player spending by the end of that year. Spending fell by 29 percent in 2017, but has risen every year since, with 2020 already representing the best year ever. Players worldwide have spent 11 percent more so far this year than all of last year, and 30 percent more than in the first 10 months of 2019.
How Much Money Did Pokemon Go Make
The title’s runaway success comes as downloads and revenue in the overall mobile gaming space surged this year due to the global COVID-19 pandemic and shutdowns. Pokémon GO’s success remains impressive, however, due to Niantic’s implementation of stay-at-home features, meaning consumers can still enjoy the location-based game without relying on what was previously part of its core functionality – going outdoors. At the same time, some players, who practice physical distancing, use the title as a way to safely venture outdoors and stay active during this time.
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In the first 10 months of 2020, Pokémon GO has ranked #3 for mobile games by global player consumption outside of third-party Android stores, such as those in China. It ranks behind Tencent’s PUBG Mobile at No. 1 and Honor of Kings at No. 2, and above Coin Master from Moon Active and Monster Strike from Mixi. In that context, there is evidence that the shutdowns have not been a barrier to Pokémon GO’s success.
To date, Pokémon GO has accumulated close to $4.2 billion in player spending globally. The US has proven to be the most lucrative market, with revenues of $1.5 billion, or 36.3 percent of total spending. Japan is No. 2 with $1.3 billion in revenue, or 31.3 percent, while Germany is No. 3 with $238.6 million, or 5.7 percent.
Google Play accounts for the majority of the title’s revenue, generating more than $2.2 billion, or 53.4 percent of the total. The App Store, meanwhile, accounts for $1.9 billion, or 46.6 percent.
In terms of downloads, Pokémon GO has generated nearly 600 million unique installs worldwide to date. The United States ranks No. 1 for downloads, with 109 million installs, or 18.2 percent of the total. Brazil, meanwhile, has amassed 65.2 million downloads, or close to 11 percent, and Mexico ranks No. 3 with 37.3 million, or 6.2 percent.
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As with player spending, Google Play accounts for the majority of downloads, picking up close to 466 million installs, or 78 percent. The App Store, meanwhile, accounts for roughly 132 million downloads, or 22 percent.
With two months left in 2020, Pokémon GO has already achieved its best calendar year to date after surpassing $1 billion in player spending. The fact that it’s also the #3 mobile game by player spend so far this year is testament to the power of consistent updates, engaging events, keeping an eye on factors that can affect game performance, and acting quickly to stay on top. In some ways, Pokemon GO shouldn’t have succeeded in 2020, but its resilience should be a lesson to all developers in the space.community is still thriving with over 5 million players. It earned an estimated $795 million worldwide in 2018 alone
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While the gross amount spent in Pokémon GO by Japanese players during the first year was approximately $318 million, the United States led overall revenue generation for the game with approximately $424 million in in-app purchases. But in the important context of monetization per download, it was almost tied with Canada ($7.60) for second place. The US and Canada ranked ahead of fellow English-speaking territories Australia and the UK, which averaged $6.20 and $5 respectively.
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Among the rest of the top 10 revenue-generating countries for the game, France was in our analysis with $2.80 of average spend per download, or nine times less than Japan.
While Japanese mobile gamers generally make better money than gamers in other countries, their affinity for Pokémon GO is particularly pronounced. For example, Supercell’s wildly successful Clash Royale has had about $23 in average player spend per download since its launch there last year, which is almost equal to the $22 average spent in-game by US downloaders.
To date, Pokémon GO has amassed nearly $1.2 billion in worldwide in-app revenue and has reached a unique install count—one download per App Store or Google Play account—of nearly 329 million. Pokémon GO from Niantic has surpassed $6 billion in global lifetime player spend across the App Store and Google Play, Sensor Tower Store Intelligence data shows.
The title has been one of the world’s most lucrative mobile games since its launch back in 2016, when it immediately became a global phenomenon. In 2021, it was the #7 grossing mobile game worldwide, accumulating $1.3 billion, while in Q1 2022, Pokémon GO ranked #11 for player spending, bringing in $198.2 million. According to Sensor Tower Game Intelligence, it remained by far the highest-grossing Geolocation AR title in the world during the last quarter, with Dragon Quest Walk from Square Enix generating $90.4 million, while Jurassic World Alive from Ludia collected $7.2 millions.
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Pokemon GO took just under six years to reach the $6 billion milestone, putting it in an exclusive club. Other mobile titles that have surpassed the number include PUBG Mobile and Honor of Kings, both from Tencent, Candy Crush Saga from King and Clash of Clans from Supercell.
The United States ranks as the No. 1 country for lifetime player usage in Pokémon GO, generating $2.2 billion, or 36.6 percent of total revenue. Japan is No. 2 with 32.6 percent, while Germany is No. 3 with 5.2 percent.
Google Play accounts for the majority of player spending, accumulating $3.1 billion, or 52.3 percent, while the App Store represents $2.8 billion of revenue, or 47.7 percent.
To date, Pokémon GO has generated 678 million downloads worldwide. The US ranks No. 1 with 123.2 million installations, or 18.2 percent of the total. Brazil is No. 2, while India is No. 3.
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Google Play represents the majority of downloads, accumulating 517.2 million installs to date, or 76.3 percent of the total. The App Store, meanwhile, generated 160.8 million downloads, or 23.7 percent.
Since its launch back in July 2016, Pokémon GO has averaged $1 billion per year from player spending. The title remains the world’s flagship Geolocation AR title and stands out for best-in-class live operations on mobile, delivering consistent new updates, new Pokémon and staying relevant during the COVID-19 pandemic and shutdowns. Although the industry at large is facing challenging times – player spending on the title was down nearly 45 percent year-over-year in Q1 2022, while revenue from the broader mobile gaming market was down roughly 6 percent – Pokémon GO continues to
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