How Much Do Home Stagers Make – Before you quit your day job and jump into your dream job as a home stager, you may be wondering: How much do home stagers earn? How much do home stagers charge for their services? What is the average salary for home stagers?
While it would be nice if we could spit out a number that you can expect for your staging salary, the answer to how much a stager makes really depends on a myriad of factors.
How Much Do Home Stagers Make
Home staging fees vary significantly from city to city. Staging services in luxury markets may charge more than those who do low-end investor flips.
How Do You Earn Money As A Home Stager?
Competition in the market also plays a role in what you can expect to make as a home stager. If you are the only trained stager in town, you may be able to charge more, but you may need to spend more time educating real estate agents about the need for staging homes.
If you’re considering a career in home staging and redesign, you’ve likely been told how beautiful your own home is and friends have asked you for your opinion on the design.
But, to really make money as a home stager, you need to be seen as a true expert, not just someone with a good eye. You must be able to speak the language of interior design and give the “why” behind your staging choices.
For example, anyone with a good eye can walk into a room and say, “That picture should be hung a little lower,” but a trained Staging Design Professional™ says, “The center of the picture should be 62” above the ground. should “
Should You Pay To Stage Your Home
See the difference? The first one sounds like an opinion. The second voice is like a staging professional you’ll hire and trust. The quality of your staging education and training will be a key determinant of your success. Your certification as a Staging Design Professional™ is the foundation you need to build your home staging business.
The beauty of starting a home staging business is that you are your own boss! Of course, this also means that no one is pushing you and expecting you to be on time. The success of your home business requires self-motivation and a strong work ethic.
A primary factor in how much home stagers make is whether they are making competitive staging bids. Charging too much for staging means getting less staging projects. Charging too little creates a staging business model that is not profitable and therefore unsustainable.
There is a science to charging the right amount for home staging. Staging Studio’s Stager Pricing Tool contains all the formulas and information you need to create the optimal pricing model for your home staging business.
What Is Home Staging?
Pro tip! Many new home stagers make the mistake of underestimating their staging because, as untrained hobbyists, they don’t know their own worth. Certified home stagers exude the confidence and skills to avoid that trap. Trained stagers make a lot of money and build their staging businesses very quickly.
To learn more about why you shouldn’t discount your home staging services, watch our co-founder’s 1-minute video below.
You’ve heard the old saying, it’s not what you know, it’s who you know. Well, that’s not entirely true, because what you know is
Important in home staging. But networking and building relationships with real estate agents/potential clients in your city is huge. If you have just one agent-friend who can help you get “in the door,” you’ll be that much closer to the staging income you want.
What Is Home Staging & How Does It Work?
The median salary for home stagers is $49,616, with some earning as much as $80,500 annually. According to RESA’s 2021 State of the Industry Report, most lead stagers earn more than $20 per hour, while most staging assistants earn $10-$25 per hour. If you are a staging warehouse manager, according to the same report, your average hourly wage rate falls between $15-$30.
It’s important to note, however, that these numbers only take into account the salaries of staging company employees, not business owners. The real wealth is in owning and operating a home staging business.
Many of these entrepreneurs generate over a million dollars in annual revenue, and maintain a 20-30% profit margin. I’ll let you do the math on that! As you can see, this can add up to a huge income.
The going rate for an initial staging consultation typically ranges from $150 – $600. Let’s say you charged $250 for your 2-hour staging consultations and were able to schedule 4 of them each week. This comes to $1000/week.
What Is Home Staging? How Much Does It Cost? Is It Worth It?
You probably want a few weeks of vacation, so you plan to work 50 weeks a year. $50,000 annually is a respectable amount. Now consider if you did just one staging project at $1000 per week. That could put you in the six-figure range.
Home staging is not a get-rich-quick scheme. It is a professional career. Like any small business, it will require an investment of time and resources to develop. It’s probably not going to happen overnight – but it can be quite lucrative.
There are many rewards other than financial. The joy of doing what you love is impossible to put a price on. How valuable is flexibility to you? How important is it to you to be able to manage your own schedule and be your own boss? How amazing to decorate your day?!
We want you to have a thriving and profitable home staging business – where you spend your days doing what you love. Why Staging Matters Homes are selling quickly, even in a seller’s market, but the right style can help earn the highest ROI.
Home Staging Los Angeles By Mid Modern Designs
Many homes are going under contract the first weekend they are listed – and sometimes without any preparation for the market. Still, real estate professionals can’t promise sellers that their property will stand out and get the highest number of offers unless buyers fall in love with the home. This is where staging makes a big difference! In what ways does staging win the hearts of buyers for a successful, high-dollar sale? Let’s explain.
Staging is about showing an engaging, move-in ready home that creates an emotional connection with the buyer. Updating decor with on-trend, inviting style—especially in living rooms, primary bedrooms, kitchens, and dining rooms—can make a memorable impression. Once engaged, buyers will be more committed and likely willing to increase their offer, and they may be less likely to change their mind or ask for concessions at the last minute.
According to the National Association of REALTORS® 2021 Profile of Home Staging, 82 percent of buyers’ agents said staging helped their clients see the property as their home.
With staging, you minimize the negatives and emphasize the positive qualities of a property to make the best impression. Start by decluttering and personalizing to remove any potential distractions. Then, add a coat of neutral wall color to brighten the space, remove dated window treatments, and strategically arrange furniture and remove bulky pieces. These simple updates will help play out a home’s unique features and increase its perceived value.
How To Start A Home Staging Business Without Buying Furniture
According to the 2021 Profile of Home Staging, more than a quarter of buyers are more willing to overlook property defects if a home is staged.
There’s no question that a dark, empty property won’t get as much attention as one filled with trendy, attractive furniture and accessories. Not only does this help buyers visualize their furniture in the space and how it fits into their lifestyle, but it also creates a more spacious and inviting room.
You only get one chance to make a first impression. According to statistics from , nearly all—99%—of millennial home buyers begin their search online. Even in a hot market, staging a photo-ready property can directly influence a buyer’s decision to view the home in person and submit an offer.
Staging is an investment that helps maximize the rate of return on the sale of the property—and usually costs less than the first price cut. According to data from the Real Estate Staging Association (RESA), about 75% of sellers saw an ROI of 5% to 15% on asking price, with an average investment of 1% of the sales price in staging.
How Much Did It Cost To Stage This Home?
A recent survey by the International Association of Home Staging Professionals shows that staging helps sell homes three to 30 times faster than non-staging competition. Additionally, staging can help increase sales value by an average of 20%.
For sellers who decide not to stage, the IAHSP survey also shows that the average home price reduction was five to 20 times greater than the staging investment.
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Patty Stern, Principal, Interior Decorator and Professional Stager at PJ & Co. Staging and Interior Decorating, has been decorating and staging homes since 2005.
What To Know Before You Become A Home Stager — Staged4more
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