How To Post An Apartment For Rent On Craigslist – Facebook seems to be paid these days. If you don’t increase your posts or buy ads, it’s hard to get seen. But don’t be put off. Below we go over five creative ways to promote your rental properties on Facebook
For most of the Facebook marketing strategies below, you’ll use your personal account (it’s free to set up!).
How To Post An Apartment For Rent On Craigslist
When Facebook opened Marketplace to rental listings in 2017, it became a hotspot for potential renters. Facebook users tired of filtering out spammy Craigslist ads and jumping through hoops on Zillow finally have a centralized place to search for listings, screen potential landlords and chat in-app via Messenger. An added bonus for the property manager: You can also see a bit more about the potential tenant on their Facebook profile.
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You can list your available units on the Marketplace from your device’s Facebook page or your personal profile; we recommend posting from your personal profile because it’s nice for potential customers to be able to add a face to the listing.
How can you make your apartment listing stand out from the rest on Facebook Marketplace? Upload floor plans. Digital floor plans and virtual tours are increasingly important to tenants. According to a Zillow report, in 2021, 71% said they were more likely to visit a place if the listing featured a floor plan they liked.
According to Facebook data from October 2020, more than 1.8 billion people use Groups every month, making them a gold mine for potential tenants. Third-party Facebook groups are resources created by individuals, or sometimes other businesses or organizations, to stimulate discussion and create a community around a specific topic. Groups are useful for multifamily operators because they bring together people who are interested in what you offer: apartment rentals.
Step 1: Join Facebook groups created by third parties for local areas/neighborhoods/cities and apartment rentals in those areas.
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These could be Facebook groups for residents of a particular city or neighborhood (eg “Downtown Cincinnati Neighbors”), for people considering moving to the city (eg “Moving to Cincinnati”), or for people looking for apartments in the area (eg “Cincinnati – Apartments & Rentals”). All Facebook groups of this type will include your target audience, so hang out where the online hangout is!
The next step to marketing your apartment complex in Facebook Groups for free is to follow posts from your target audience in groups. Now you don’t have to sit at your computer all day clicking refresh on Facebook to get it done.
Instead, consider using software like Groouply, which allows you to set up alerts to alert you when specific keywords are mentioned in posts, comments, and links. This is a must because you’ll know immediately when someone posts, for example, that they’re looking for a one-bedroom apartment in Los Angeles. Then you can be one of the first to comment and let them know you have availability. This adds a personal touch to your multifamily marketing approach. And yes – Grouply works in both public
Now that you have your handy monitoring software set up, you can sit back and wait for the alerts to pop up. When someone posts about looking for a place to live, reply from your personal Facebook profile (it looks less spammy) with brief details. about available apartment rentals. Invite them to message you for more information.
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Here is a real example from a group of apartments in Seattle. Someone posted that they were looking for a one-bedroom or studio apartment in the city and received several responses. The one highlighted below is actually from a local leasing manager who posts hundreds of housing units on Facebook Marketplace, responds to posts looking for rentals, and posts her available units to various local groups, which we’ll look at in more detail below.
Please check the group rules before posting about apartment rental availability. Some groups only allow self-promotion on certain days. You want to make sure you don’t inadvertently break any of the rules and risk getting fired.
Once you are sure that it is in compliance with the rules, post the availability of the apartment regularly. Create one post for each available apartment unit, rather than one post with a group of units (this is confusing for potential renters who want to inquire about a specific apartment). Again, post and respond to comments from your personal profile, not your business Facebook page.
We previously looked at the response from the local leasing manager regarding the apartment. Below is one of her posts on a Seattle apartment rental group advertising an available unit:
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The advantage of posting individual listings to Facebook groups is that it looks much more approachable, much more like it’s coming from a private landlord, which potential tenants often prefer. Now of course you should never lie and say you are a private landlord. When they ask that you work for a multi-family property, be up front with them. Many even decide to include the name of the apartment complex in advance in the description.
Don’t limit yourself to groups created by others; why not create your own for more control?
Instead of creating a Facebook group for your current residents or for your apartment complex, add value and build trust by creating a group focused on the following:
Broadening the topic will not only attract more potential residents, but also ensure that your Facebook group doesn’t look like a spammy self-promotion tool.
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Let’s go back to the actual example from earlier, the “Moving to Cincinnati” group. Look at the description and you’ll see that the admins of the group are real estate agents who get business from members (hence why they request that no competitors join the group).
When posting to your Facebook group, remember the 80/20 rule: Post 80% useful content not directly related to your apartment complex and 20% self-promotional content.
Whether in person or online, Facebook events bring people together and are a great way to build your apartment’s community reputation and allow residents to socialize. Rather than creating an event to directly promote your multi-family property, think of it as an event sponsor – you still get your name out there, but the event isn’t about you. Again, it’s about getting prospects into your funnel and building trust in the hopes that when it comes time to find an apartment, your company will be the first thing these prospects think of.
At each of these events, have a table set up with brochures, floor plans on display, and a leasing agent ready to answer any questions guests may have about your condo community.
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When it comes to Facebook business pages, engagement is at an all-time low thanks to an algorithm update in 2018 that prioritizes posts from friends and family. As a result, posts from Facebook pages are often pushed down or not shown at all in people’s feeds.
However, that doesn’t mean having a Facebook page isn’t important to your property. Instead, change your expectations of what should be. Although your posts on this page may not get many likes or comments, potential renters
One of the first things a potential tenant will likely do after Googling your apartment complex is check your social media accounts, including Facebook. Why? Beyond the polished copy and professional photography of your business website, they want to see what real life is like in your community. That’s why mobile phone photos and user-generated content are so essential to your apartment marketing strategy. Think of your Facebook page as a more accessible and faithful representation of your apartment community.
The Facebook Page Reviews feature often makes businesses nervous. After all, what if someone leaves a negative review?
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But that’s the risk you take to reap the big reward. According to BrightLocal’s 2022 Local Consumer Review Survey, nearly half of people trust consumer reviews as much as recommendations from friends and family.
And in the extreme case that someone leaves a negative review that really hurts your business, you can disable the Reviews section at any time, hiding all reviews, including the bad ones. So leave it as a last resort and a way to calm your nerves about reviews.
Facebook Messenger is quickly establishing itself as a popular communication app. There are several ways you can promote your apartments using Facebook Messenger.
While yes, Facebook ads are a powerful tool in any real estate marketer’s arsenal, they aren’t
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A way to promote your properties. With all the features of Facebook Marketplace, Groups, Pages and Events, you can make the most of Facebook for your multi-family business – without paying a dime.
That said – why not do it all? If you’re looking for Facebook leads, we know exactly how to help. Chat with us about it by clicking the button below.
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