How To Advertise Apartment For Rent – You’ve just received a call, email or text from one of your long-term tenants. They love the place, but unfortunately they have decided to move on at the end of the month. Perhaps they have made an offer on their own home or are expecting a child or have got a new job in a different location. You thank them for a good tenant, schedule a move-in inspection, and then realize you have to start the rental process all over again. Perhaps most importantly, you need to determine where and how to advertise your rental property to attract the best tenants to your home or apartment.
Whether you are a new landlord and this is your first time looking for a new tenant or you have done so many times, finding a new tenant for your rental property can be a painful and exhausting process. Add in the pressure to minimize downtime between tenants, resulting in no rental income, and many landlords can feel overwhelmed as a result. According to Buildium’s 2021 “State of the Property Management Industry” report, filling vacancies with quality tenants is one of the biggest sources of stress for rental property owners.
How To Advertise Apartment For Rent
When you inspect a property and determine whether you need to carry out regular maintenance, repairs or major improvements and get it ready to rent, how do you attract the best possible tenants and let them know it’s available to them? Traditional rental property Advertising Newspapers and classified ads
Rent Home Flyer Images
In not so ancient history, landlords advertised their rental property in the classified ads of the local newspaper. Rental ads were limited by the number of characters or lines, and renters would then scan these cryptic acronym-filled messages to determine location, price, size, and any features or amenities. An example could have been:
U-Dist apt, $1140/mo, 3br/2ba, W/D, pvt. balcony. First, last, monthly deposit. Usage incl. Available 1.9. Dogs ok. Call 206-555-1212, leave message.
The newspaper was the most important resource for matching landlord and tenant. Landlords made dozens of phone calls and answered the same questions multiple times before listing the unit. Tenants would also experience frustration. Having never seen an apartment before, they were often disappointed when they finally saw that the rental did not meet their needs, meaning both parties going back to the drawing board. Rental signs:
Also a common and still used way to advertise a rental apartment today is the For Rent sign. This is placed on or in front of the property itself. Since the sign is only seen by people passing by or driving by, the landlord only reaches a small part of the potential tenants. In addition, many people who see the sign may not necessarily need a rental apartment at that moment. This type of advertising works best if the rental property is located on a busier street where many people will see the sign and can remove contact information. It also probably works best in conjunction with other types of advertising, which we discuss below.
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There are numerous listing sites where you can advertise your rental property, some of which are free. The rental property management software is also for small landlords who offer listing services on their platform and partner sites. Many also offer other property management and rent collection tools that you may want to check out. Also read: Which rental advertising site is the best alternative to Zillow?
Before writing your rental ad, first determine what type of tenant might be interested in your rental space.
Knowing the answers to these questions is important to understanding who your potential tenants might be and how to advertise your rental property to best attract them. With the most successful rental advertisement, you can find tenants in apartments that best suit their needs.
Check Craigslist to see how much other rentals in your area are currently priced. You can also go to Avail to compare your rent with other local properties.
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It is also important to familiarize yourself with local landlord laws and the Fair Housing Act. Housing discrimination is illegal in almost all types of housing, including private housing, public housing, and housing that receives federal funding. How to use content and photos to promote rental properties
When you’re ready to write your rental ad, you need to set your ad apart from other rental ads. Be descriptive and highlight services that appeal to the pool of potential applicants you described above. Use language that engages your audience and lets them imagine living in their new home. Of course, be realistic. You don’t want to take time out of your day to show your home or apartment to applicants who aren’t happy when they get there. Include pre-screening criteria
While you want lots of potential renters to see and love your rental property, not everyone who sees your rental ad is automatically a good fit. You can reduce the number of unqualified applicants you need to background check later by including some screening criteria in your rental information. Document your screening criteria and include some of them in your ad. Examples:
Just make sure the criteria apply equally to everyone. The Fair Housing Act prohibits discrimination in housing for the following reasons:
Where To Advertise Apartments For Rent Online
Pictures are the best way to show potential tenants what your rental is like before they book a showing. Most cell phone cameras are so good these days that there’s no excuse not to include quality photos when advertising your rental property. Open the blinds, pay attention to lighting and composition, and you can take enough representative photos to give your audience a good idea of what your apartment looks like. Social media
If you have social media, don’t forget to post your information on Facebook, Twitter, Instagram and other social media platforms. Nextdoor is also a great opportunity to get your business in front of potential tenants who may already know and love your place to live. Tell your friends and their friends that your rental property is available and let them advertise the rental property for you.Next steps
You have successfully started advertising your rental property, and your business information is now visible to the world. If you’ve done your research and reached your audience with a targeted, compelling ad, you should soon start seeing interest in your rental. Screen and respond to potential tenants, schedule showings and start screening qualified applicants. You may have to change your original ad or even your price. Learn from each iteration and it gets easier each time.
Disclosure: Some of the links in this post are affiliate links and Landlord Gurus may earn a commission. Our mission is to continue to provide valuable resources and information to help landlords manage their rental properties efficiently and profitably. We link to these companies and their products because of their quality, not because of commissions.
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Chris comes from a family of real estate investors and well remembers his childhood helping to prepare apartments between tenants. He now manages his own property, apartment complex and apartments. He has a special understanding of short-term rental issues, handling them for himself and other owners.
Here at Landlord Gurus, our commitment is to provide expert advice on the complex and important issues landlords face…50 Apartment Marketing Ideas That Will Transform Your Tenancy June 23, 2020 4:50 pm Posted by Isabella Housel 4 Comments
Apartment marketing begins and ends with creativity. With so many online and offline options, it can be hard to know where to start. When apartments are vacant, it can be a big setback for you and your team. Not to mention, finding good tenants and tenants can often be challenging. However, there are various apartment marketing ideas that you can use to occupy a vacant apartment!
Digital marketing encompasses a wide range of tactics such as search engine optimization (SEO), social media advertising, email marketing and online listing platforms, all aimed at reaching a wider audience and generating leads.
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, and reduce the amount of time units remain empty. These apartment marketing ideas will not only help you increase visibility and brand awareness, but also facilitate meaningful connections with potential tenants in the digital world.
First, it’s important to make sure your communities’ special features and benefits are accurately reflected in all messaging and marketing materials. To achieve this, you need to highlight the features that make your rental property stand out from the competition.
Think about what makes your apartment unique. Do you have luxury amenities? Do your apartments have advanced smart home technology? Are you trying to market a retirement community with unique features
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