How To Start An Interior Design Blog – In today’s digital age, a strong online presence can be your most important selling point, no matter what your business is. When your industry is all about visual appeal, an online presence becomes even more important to communicate your design style and acquire new customers.
Interior design is one such field full of portfolio folders and samples. Interior design websites have become a driving force to reach a wider audience and generate intrigue and higher visibility. An attractive visual presentation of your vision is another advantage of an interior design website.
How To Start An Interior Design Blog
If you’re interested in creating an online portfolio for interior designers, you’ve come to the right place. We are here to guide you step by step on the same.
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A creative and unique portfolio is an absolute asset for any interior designer to showcase their expertise and skills. You should have an interior design portfolio on your website that defines your vision of the art of interior design. You should include projects that you feel connected to and that you have done beautifully.
Your work speaks volumes about your preferences, emotions and work style, and this will be enough to influence potential clients to consider you as their interior decorator.
The blog content of your interior design website is where you put your thinking and creativity into words. A blog should be an expression of your aesthetic, a sneak peek into your thought process. It doesn’t necessarily have to be very detailed and full of everything you can do.
You need to find the perfect balance between your personality and your brand identity. The client needs to be able to understand what you can offer them and how you can realize their vision.
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Your gallery is your inspiration. Here you can showcase your range of work, unique ideas and wonderful designs. It’s a directory of the interior designer in you. An attractive yet simple gallery can do wonders for your website and brand.
Whatever you upload to your gallery should be in sync with what you are trying to portray to your client. Clarity of thought is very important and should be conveyed through your website.
The first impression is the last. This line should be the basis of your home page. The home page is the first thing customers see when they land on your website, and you don’t want to get it wrong. This is the place to grab their attention and they decide if they want to move on to other pages.
The home page should be detailed but simple. Color schemes, images, font, tone – every element affects the subconscious mind of the customer. The page should be uncluttered, attractive and pleasing to the eye.
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A ‘Contact Us’ page will help your customers reach you with a simple click. Along with contact information, an email opt-in option will update your customers with your services. Every visitor is a potential customer, if not today, maybe in the future. Providing clients with a regular newsletter will help them get a better idea of your business and your potential as an expert in the field.
Designing a portfolio can be a daunting task, especially for those who are creating their website for the first time. Don’t worry, a community platform can be the best way to collect and showcase your work as an interior designer. It is free and anyone can easily create their own design.
It is used by interior designers all over the world due to the abundance of tools offered on the platform. The best part? It is easy to use and requires no prior training or qualification.
Helps you realize your designs with high-quality 3D renderings. It offers design services to create floor plans and walkthroughs in less time. Eliminating the need for different applications is one of the USPs. It provides everything you need under one roof.
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3D models, high-resolution renderings, ease of use for everyone, and a worldwide community of interior designers sharing their knowledge and creativity make designing your portfolio online easier than ever.
Design is the foundation of an interior designer website. A brand that is all about design should have a website that does justice to the profession. When someone lands on your website, everything they see influences their decision whether or not to bet on you.
The website layout will help the visitor to find whatever they are looking for. The layout and templates used in the design should be simple but attractive. Easy to find menus, suitable color combinations and minimal but effective designs will help your website get better response.
Crawlability is how well Google or search engines can access your website without hitting a broken link. Creating a site with optimal crawlability is essential for better visibility. Showing up higher in search rankings is a huge plus point for any brand. This leads to more clicks and visits, which results in increased traffic and customers.
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Strengthening internal links, avoiding plagiarism and duplication of content, updating content regularly and speeding up loading time are some of the factors that can help improve crawlability.
Your content is what defines you as an interior designer. The content you present to your visitors will decide the value of your brand. It will create your personality in the reader’s mind and show them your vision. The content on your site should be the best you have to offer.
It doesn’t have to be very complicated or massive. Your content should compel the visitor to engage with you. The best way to do this is to present your content in an attractive way to make a lasting impression. Visually appealing images, a theme that ties the entire website together, a professional yet warm and interactive tone, and clarity in communication are some of the ways to develop your content strategy.
Launching a new website will get you online. But the main key to a good online presence is advertising. With everyone joining social media, popular platforms can be your best means of gathering traffic and responses. Promoting your brand website on social media will bring more visitors and help build the brand.
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An active social media presence, engaging ads, and a well-planned strategy can help engage your target audience more organically.
An interior designer website should be crisp and minimal. Third-party ads are the norm for any website today. They may bring in some revenue, but having ads on your website can spoil your aesthetics. It can distract your customer from what they are looking for.
So, the ideal option is to avoid placing third-party ads on your website, as your efforts to create an attractive website may go in vain.
Search engine optimization is the best option to increase the accessibility of your site. Using SEO-friendly keywords will push your website higher in the search rankings. If your site is optimized for popular keywords, backlinks and meta tags, it will drive your customers directly to your website.
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An about page is like an interview about yourself and what you want the world to know about you. This helps the customer know who they are working with and contributes to a personalized relationship.
Be descriptive about yourself and your brand so potential customers can get a little insight into who they’re dealing with. While you should talk about your professional milestones, you can add a few sentences about yourself, your hobbies, and passions to give clients a little insight into your personality.
Having testimonials from your previous customers on your site helps instill trust and confidence in your potential customers. It is a certificate of your excellence and professionalism that goes a long way in building your brand.
The use of fonts may seem like a small aspect of your website, but it is important in shaping the brand image in the minds of your customers. Using readable fonts along with colors that match your brand tone helps bring out the best in your website.
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The overall design and color schemes that match your content will make your website stand out from the competition.
When an interior designer is creating a website, website builders offer templates for easier creation. Website templates are pre-designed designs by site developers that help people easily create their websites without the hassle of coding.
Using a website template will take the stress out of building your website from scratch. You can customize the templates to your design and create a unique looking website.
Before you start building your website, you need to make sure you have a portfolio that properly visualizes your work and ideas. Building an interior design portfolio is a daunting task, but it’s easier in today’s digital age. Diversify your portfolio and showcase your best work. Engage your audience through story-like images and content.
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Have you come across a website so heavy with images, text and icons that you feel overwhelmed and don’t know what to do? We can guarantee it
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