How To Advertise An Apartment For Rent – Nnects agents to prospective tenants looking for an apartment to rent. The platform provides another channel to market and advertise your exclusives in front of NYC tenants.
Simply create a user account and go to Listing Tools. Add information, amenities, photos, videos, 3D tours to your listing and your ad will be live immediately.
How To Advertise An Apartment For Rent
Your listing is displayed in the neighborhood you specify and will consistently appear at the top of search results in front of a targeted list of renters looking for an apartment in that area.
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Create, manage and promote listings on your dashboard from any web browser on PC or mobile.
Have a Youtube, Vimeo video or Matterport, Peek 3D tour listing? For added exposure, upload video or 3D travel links directly to the listing.
Agents who manage the marketing and leasing process for a rental apartment and want to place their listings in front of a wide pool of prospective renters looking for an apartment in NYC. Includes Condos, Co-ops, Condops, Townhouses/Homes, and multi-family housing throughout Manhattan, Brooklyn, Queens, the Bronx.
Fill your marketing channels with an inbound lead generator to increase your ad exposure and increase the number of pages and views you get for your rental listings.
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Whether you’re on a desktop computer or mobile device, you can quickly post your listings from any web browser. You just received a phone call, email, or text from one of your long-term tenants. They love the place, but unfortunately they have decided to move at the end of the month. Maybe they offered their house, or they are expecting a baby, or they found a new job somewhere else. You thank them for being a good tenant, schedule an eviction inspection, and then realize you have to start the rental process all over again. Perhaps most importantly, you will need to determine where and how to advertise your rental property to attract the best tenants for your home or apartment.
Whether you’re a new homeowner and finding a new tenant for the first time, or you’ve done it many times, finding a new tenant for your rental home or apartment can be a painful and stressful process. Add in the pressure to minimize downtime between tenants, when you’re not making any rental income, and the result is that many landlords can find themselves overwhelmed. According to Buildium’s 2021 State of the Property Management Industry Report, filling vacancies with high-quality residents is one of the top sources of stress among rental property owners.
Once you’ve inspected the property, determined that it needs any regular maintenance, repairs or capital improvements, and that it’s ready to rent, how do you attract the best potential tenants and get them the property? indicate availability? Traditional rental properties Advertising newspapers and classifieds
In not so ancient history, landlords advertised their rental properties in local newspaper ads. Rental property ads were limited in character or line count, and renters would skim through these cryptic messages filled with acronyms to identify location, price, size, and any features or amenities. An example would be:
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U-Dist apt, $1140/mo, 3br/2ba, W/D, pvt. balcony. First, last, one month deposit. Including Util. Usage 9/1. Dogs are good. Call 206-555-1212, leave message.
The newspaper was the main source for matching landlords and tenants. Homeowners make dozens of phone calls and answer the same questions multiple times before showing up. Tenants also feel the frustration. Having never seen the property before, they were often disappointed when they eventually found the rental didn’t meet their needs, meaning it was back to the drawing board for both parties. Rental signs:
Also commonly used today as a way to advertise a rental property is the For Rent sign. It is placed on or in front of the property itself. Because the only people who see the sign are people walking or driving by, the landlord will only reach a small fraction of potential tenants. Also, many people who see the sign may not need an apartment to rent at that time. This type of advertisement works best if the rental property is located on a busy street where many people can see the sign and take down contact information. It probably works best in conjunction with the other types of ads we’ll discuss below.
There are many listing sites where you can advertise your rental property, some of which are free. There is also a rental property management software for small landlords that offers listing services on their platform and partner websites. Many also offer other property management and rent collection tools that you may want to check out. Also read: Which rental advertising site is the best alternative to Zillow?
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Before you start posting your rental property ad, first determine what type of tenant your rental property is likely to be interested in.
Knowing the answers to these questions is important to understanding who your potential tenants might be and how you can advertise your rental property to best attract them. The most successful rental advertising will match tenants with apartments that best suit their needs.
Check Craigslist to see how much other rentals in your area are going for. You can also access Avail to compare your rental with other local properties.
Familiarity with local landlord laws and fair housing law is also important. Housing discrimination is illegal in almost all types of housing, including private housing, public housing, and federally funded housing. How to use content and photos to advertise your rental property
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Once you’re ready to post your rental property ad, you need to set your listing apart from other rental ads. Be descriptive and highlight the amenities that attract the pool of potential candidates described above. Use language that engages your audience and allows them to imagine living in their new home. Of course, be realistic. You don’t want to take time out of your day to show your home or apartment to applicants who won’t be happy when they get there. Enter pre-screening criteria
While you want lots of potential renters to see and love your rental listing, not everyone who sees your rental property ad is automatically a good match. You can reduce the number of unqualified applicants you need to background check later by adding some screening criteria to your hiring list. Document your screening criteria and incorporate some of them into your ad. Examples include:
Just make sure the criteria apply the same to everyone. The Fair Housing Act prohibits discrimination in housing based on:
Pictures are the best way to show prospective tenants what your rental looks like before they schedule a showing. The cameras on most mobile phones these days are pretty good, so there’s no excuse not to include quality photos when you advertise your rental property. Open the shutters, pay attention to lighting and composition, and you’ll be able to take enough representative photos to give your audience a good idea of what your property will look like.
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If you have a social network, don’t forget to post your listing on Facebook, Twitter, Instagram and other social media platforms. Nextdoor is also a great opportunity to get your listing in front of potential renters who may know and love living in your neighborhood. Tell your friends and their friends that your rental is available and let them advertise your rental property for you.
You have successfully started advertising your rental property and your listing is now available for the world to see. If you’ve done your research and reached your audience with targeted, compelling advertising, you should soon see interest in rentals. Review and respond to your prospective tenants, schedule showings, and start screening qualified applicants. You may need to change your original ad or even your price. Learn from each iteration and it gets easier each time.
Disclosure: Some of the links in this post are affiliate links and Landlord Gurus may receive a commission. Our mission remains to provide valuable resources and information to help landlords manage their rental properties efficiently and profitably. We associate these companies and their products not because of commission, but because of their quality.
Chris comes from a family of real estate investors and fondly remembers his childhood helping to prepare apartments among tenants. Now he manages his own property, apartment complexes and apartments. He has a unique understanding of short-term rental issues as he manages them for himself and other owners.
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